5 Best eCommerce Platforms that Get SEO Right!
Starting an online store with a sound knowledge of SEO can become easier for your ecommerce business. According to SEO statistics for 2022, almost 45% of online audiences begin their search using a search engine first.
Therefore, starting from an ecommerce platform that gives you the right SEO tools is crucial for your business.
Your search for a suitable SEO e-commerce platform can be overwhelming. There are more than 500 e-commerce platforms out there.
So which one should you choose from? What are the best tools for ecommerce SEO? Which is the right fit? Remember how you can bring in all the organic numbers!
In This article, we will help you choose an SEO-friendly eCommerce platform that is easy to rank, has user-friendly built-in SEO tools, and converts your audiences into returning customers.
Read: How Personalization Can Increase Your Conversion Rates
Top 5 eCommerce SEO Platforms: Choose the Best!
There are plenty of platforms for SEO. But only some of them are the right fit for your website. You should look for one fit for all ecommerce websites.
To help you search for the best SEO eCommerce website, here are our top favorites that have shown themselves repeatedly.
1- BigCommerce
As the same suggests, BigCommerce stands out as one of the most user-friendly e-commerce platforms. For those seeking proficiency in the technical aspects of SEO, BigCommerce is the perfect pick.
SEO Pros
- Flexible Features
As I said, it’s hassle-free for SEO beginners. It has all the right technical tools built to help websites create a seamless experience without hiring coders and SEO experts.
- User-friendly Interface
BigCommerce is most popular because of its extremely easy user interface and cut-to-the-point features that make navigation more convenient and enjoyable for the audience.
It offers more than 40 payout options, showing the versatility of this amazing eCommerce platform.
- Integrated SEO Features
One of the best reasons for BigCommerce to be an excellent SEO eCommerce platform is it already integrates several SEO features. It has built-in 301 redirects, keeping the SEO benefits from old pages to new ones.
It will also help you customize and specify your URLs using editbot.txt, keeping your scrawl budget relevant to the required pages.
Important Read – Internal Redirect URLs – Guide to Identifying and Resolving
SEO Cons
One of the major drawbacks of BigCommerce can be its slow load times. This can lead potential customers to abandon websites and your business.
- Pricing
Pricing may not be the biggest alley for BigCommerce. They offer customized monthly price ranges with more features as you upgrade their packages.
However, online businesses may have more suitable options just starting with their eCommerce businesses.
2- Shopify
I am sure you must have heard about Shopify dominating the eCommerce world.
And that too for the right reasons. Shopify quickly gained popularity after offering some of the best eCommerce SEO features for beginners.
Business owners entering online marketplaces often choose Shopify as their first potential online store.
SEO Pros
- User Friendly
Shopify is fairly easy to use and comes with some incredible SEO features.
From picking your design layout to integrating app features, you can go on full throttle with this store.
Moreover, it also allows you to connect to Google Analytics to monitor your progress, follow leads, track conversions, and see your website traffic.
Important Read – 16 Power Points Checklist For Optimising Google My Business
- Blogs
Blogs are essential for SEO growth marketing regardless of the online niche you are competing in.
SEO-optimised blogs help attract more traffic, build a relevant brand name, and keep some fraction of search engines occupied.
With in-built publishing features, it can be an incredible pick as the best SEO eCommerce platform.
SEO Cons
- Does Not Offer Customer URLS
Shopify only helps when it comes to customizing your URLs. For Google to rank your website, it must understand the context of your site and what you have to offer.
With customized URLs, you can outrank your competitors, which is something Shopify still needs to work on as an eCommerce website.
- Uneditable Robots.txt Files
This can be a big bummer as it can make your websites vulnerable in Google’s eyes.
This can make your pages unable to crawl correctly, leading to more load times and a chaotic website.
3- Woocommerce
Another best pick for SEO eCommerce platforms is Woocommerce. Best known for its WordPress plugins, it is another SEO-integrated platform that syncs well if you work on WordPress.
SEO Pros
- Offers Best Customisation
Since it has WordPress built-in, it has much more customizable options than other platforms.
This can work in your favor and give you a much SEO-friendly head start against your competitors.
- Great Customer Support
Woocmerce has one of the best support networks. With constantly changing inbuilt WordPress features, many troubleshooting issues and questions are resolved through Woocommerce’s support system.
- SEO Friendly Features
You will find many SEO-friendly features on Woocommerce that you might not find on other eCommerce platforms.
For example, custom URLs, built-in Blogging features, mobile-friendly interface, and editing options are some of the most prominent SEO features for Woocommerce.
SEO Cons
- WordPress Knowledge
As favorable as having a WordPress plug-in is, it can become challenging for business owners needing more WordPress knowledge.
- Downloading Plugins
Although Woocommerce offers a vast variety of plugins, you still have to find the right one. Not to forget the hassle of installing and learning them; that cuts out the time for learning and doing SEO work.
4- Magneto
You will find Magneto to be the leading eCommerce platform SEO, and we, too, have definite reasons to say that.
SEO Pros
- It is the MOST SEO friendly.
Whether it’s alterations, required codings, or best SEO practices, Magneto has it all built-in with a step-by-step guide. It is an ideal pick for SEO-friendly eCommerce platforms.
- Highly Customizable
You can customize anything on Magneto. You get the right guide to customize your business and website as you go without having to start or integrate anything from scratch.
SEO Cons
- Requires technical knowledge
Magneto might not be the best SEO eCommerce platform for you if you are not well-versed in coding and all the technical jargon.
- Pricing
Magneto is one of the most expensive eCommerce platforms; even with the most basic of features, the pricing ranges start at $20,000 a year.
5- Squarespace
Like Woocommerce, Squarespace offers a similar experience, especially if you are starting as a new business owner. Here is what we liked and didn’t like about it
SEO Pros
- Blogging
Squarespace offers a decent blogging outlet where you can quickly start your eCommerce company and drive conversions and sales to your main landing pages.
- Mobile Responsiveness
Squarespace has an ideal mobile view, with almost 90% of the audience using their smartphones for purchasing; Squarespace can be an incredible pick for SEO-based platforms.
- Offer Great Support
Again, just like Woocommerce, they offer great support and networking. You can reach out to people with questions and concerns that can help you navigate your site.
SEO Cons
- Doesn’t work for big websites
Squarespace might need the right eCommerce platform if you have multiple pages to offer your audience. If you sell many products, you should choose BigCommerce or Woocommerce to get started.
Read: How To Create A CRO Plan?
Wrapping it Up!
SEO-friendly eCommerce platforms are your best shot if you want to have great first impressions and stand out in the online marketplace community.
With the above-mentioned top choices of SEO eCommerce platforms, you can feel relaxed about your business.
But here is the thing: the best eCommerce platform is not a platform but rather an expert team to help your company navigate the right SEO tools and practices!
SearchMiners can help you achieve great SEO and boost your eCommerce platform to recurring lifelong customers! Use our team’s experience to transform your business into the best eCommerce website!
