e-Commerce Case Study

Key Results

Drove our client’s home accessory e-commerce business to get over 500% boost in sales through organic reach and highest-ranking product description within 12 months.

They are remarkably optimized in their measures and know how to drive critical elements for optimum results. Highly recommended.

Customer Name

Project Summary

Clients approached us for more visibility in their online marketing niche. We strategized and worked on their organic reach, product detail pages (PDP), increasing monthly sessions, and creating more domain authority.

Our Client’s Background Story

E-commerce is one of the most promising yet most competitive niches to work. Our client understood the importance of implementing strong SEO practices and KPIs after going through a detailed rebranding and relaunching of their product pages. They were looking for a targeted plan that could successfully help them outrank their competitors and create more organic reach and leads in their niche.

The Challenge

On the flip side, we diagnosed the following SEO setbacks for our client;

Although our client checked all the other essential user experience boxes, we found the product and category pages to be CTAS-starved. Furthermore, the keywords needed to be strategically placed, which were potentially compromising leads and organic reach on many ends.

Despite having a successful relaunch, the client needed to fully invest in creating targeted product descriptions. As a result, this led to unoptimized landing pages in SERP, eventually losing potential buyers.

Our client mapped over 1000 products without a solid breadcrumb structure to help crawlers understand site structure. This led to poor site performance, mobile view experience, and lower rankings.

The site presented a large data structure for Google’s crawlers, yet with no solid schemas, the algorithm could not understand the semantics of the website and had to favor the client’s competitors’ websites in search engines.

Our analysis found that the client’s niche had incredible room for content. However, the website needed meaningful content contributions to translate product trust and quality to potential buyers.

Our client quoted the following challenges faced;

Despite being in a competitive niche, they ranked for fewer than 100 crucial keywords.
They needed to be more present on critically dense terms in their niche.
Their page has less than 50 organic sessions per month!

Search Miners Approach and Solutions

Groundwork and Timeframe

After our analysis, we prepared a long-term marketing strategy tailored to their potential audience. Within the long-term approach, countless short-term wins would be picked up. We used the right keywords and the best SEO practices to boost their visibility results within weeks.

Engagement of Non-branded Clicks to PDPs

We specifically developed an onsite SEO strategy that targeted audiences within their niche. We aimed to ensure the distribution of keyword attributes and placement on all pages.

Optimizing Product Descriptions

We ensured our client’s website had a robust internal link base that could, in return, support product pages. For that, we worked on page hierarchy, breadcrumb linking, category & subcategory distribution, and incorporating self-referenced canonical product pages.

Increase in Organic Search Traffic to Product Pages (PDPs)

We used a blended approach of topic clusters, using long-tail keywords, introducing keyword density, and strategically using less competitive but more promising keywords through blogs and content marketing to engage more target audiences and visitors.

Off-Page Strategy

We ensured we invested in high-quality, high-authority backlinks to create website authority. We specifically targeted niche-relevant links for organic growth.

Overall Project’s Featured Deliverables

Relevant Keyword Research and Competitive Landscape
Product Pages and Description Optimisation
High-Quality Relevant Link Building and Guest Post Contributions
Top-notch Technical SEO practices for the best user experience and rankings
Best On-page SEO practices offering structured and valuable content and CTAs

Project Outcomes

Their organic traffic was one of many things that increased. All engagement metrics have gone up by more than 200%! This includes, time-on-page, click-through-rates, conversions & SALES!

During our 12-month SEO campaign, our client saw a massive increase in organic traffic with any paid marketing. Within 3 months, the initial 50 organic sessions went to 600 organic impressions, boosting the growth by 1100%.

Towards the end of the 12-month plan, almost all products ranked in the top 10, significantly boosting the organic traffic. By the end of the year, our client broke their record of organic leads with over 40,000 organic visits within a month!

Through our efforts, we increased the rankings for all their high-value keyword clusters. This includes crucial keywords up to the #1 spot in Google!

With product listing optimizations, hundreds of website optimizations and improvements, plus link-building, our client developed an online presence that matched the professionalism and energy of many successful physical stores.