Dental Practice SEO Case Study
Key Results
This Dentist received a large increase in SEO metrics such as keyword rankings and traffic, but a huge increase in leads and New Patients!
Background
Our client is a dental practice located in a small town in the Midwest.
The practice has been operating for over 20 years, and while it had a loyal patient base, it struggled to attract new patients. So they approached our team at Search Miners to increase online visibility to attract more patients.
Challenge
Limited Online Visibility
Ineffective Lead Generation
Limited Online Reputation
Solution
Understanding
After assessing their situation and their challenges, we implemented many strategies to solve the client’s challenge. This included a full SEO strategy both locally and on a nationwide scale.
Audit
We conducted a thorough SEO audit and implemented on-page and off-page SEO techniques to improve the website’s visibility in search engines. We also optimized their Google My Business page to increase local search visibility.
Lead Generation Strategy
We created a lead generation strategy that included adding clear calls-to-action and lead magnets to the website. We also created a landing page for a free dental exam offer to attract new patients.
Reputation Management
We implemented a reputation management strategy to increase the client’s online presence and manage their online reviews. We encouraged happy patients to leave positive reviews on Google and other review sites.
They RECEIVED a 1,000% increase in phone calls
Impact
As a result of our efforts, we saw a significant change in the client’s efforts. We were surprised with the results but knew our strategies had led to this growth. Due to the help of Search Miners, our client saw significant results from our strategies:
Increased Organic Traffic
Within three months of implementing our SEO strategy, the client’s organic traffic increased by over 200%.
Increased Lead Generation
The lead generation strategy we implemented resulted in a 100% increase in new patients generated from the website and our SEO efforts
Improved Online Reputation
The client’s Google My Business page went from having no reviews to having a 4.5-star rating with dozens of positive reviews.