Case Study:

Client Background:

Our client is a dental practice located in a small town in the Midwest. The practice has been operating for over 20 years, and while it had a loyal patient base, it struggled to attract new patients. So they approached our team at Search Miners to increase online visibility to attract more patients.

Challenge:

After assessing the client’s situation, it was clear they had a few distinct challenges preventing them from success. The client faced the following challenges:

Limited Online Visibility

Despite having a website, the client needed more organic traffic from search engines. This was due to poor search engine optimization (SEO) practices. As a result, the website could have been optimized better to see different results.

Ineffective Lead Generation

The client’s website needed to generate more leads for their sales team to follow up on. In addition, the website lacked clear calls to action and lead magnets. As a result, there needed to be more visibility for their company.

Limited Online Reputation

The client needed reviews on their Google My Business page and a limited online presence. As such, it is difficult for them to have widespread attention for their business, thus, prompting the need for Search Miners to create an optimal solution to their challenge.

Our Solution:

After assessing their situation and their challenges, we implemented the following strategies to solve the client’s challenges:

Search Engine Optimization: We conducted a thorough SEO audit and implemented on-page and off-page SEO techniques to improve the website’s visibility in search engines. We also optimized their Google My Business page to increase local search visibility.

Lead Generation Strategy: We created a lead generation strategy that included adding clear calls-to-action and lead magnets to the website. We also created a landing page for a free dental exam offer to attract new patients.

Reputation Management: We implemented a reputation management strategy to increase the client’s online presence and manage their online reviews. We encouraged happy patients to leave positive reviews on Google and other review sites.

Impact:

As a result of our efforts, we saw a significant change in the client’s efforts. We were surprised with the results but knew our strategies had led to this growth. Due to the help of Search Miners, our client saw significant results from our strategies:

• Increased organic traffic: Within three months of implementing our SEO strategy, the client’s organic traffic increased by 50%.
• Improved lead generation: The lead generation strategy we implemented resulted in a 30% increase in leads generated from the website.
• Improved online reputation: The client’s Google My Business page went from having no reviews to having a 4.5-star rating with several positive reviews.

Conclusion:

Through our SEO, lead generation, and reputation management strategies, we were able to help our client improve their online visibility, attract more patients, and improve their online reputation.

We continue to work with the client to optimize their online presence and drive even more traffic and leads to their practice. If you are a dental practice looking to increase your marketing efforts, contact us today to get started.