Dental Practice Case Study

Key Results

The client’s practice experienced a 100% boost in new patient signups and increased patient calls through Google My Business Optimisation within three months.

Very Much Impressed by Search Miners approach and thoroughness on SEO parameters, and how they kept me and my team involved on every step.

Customer Name

Project Summary

Search Miners worked closely with a Dental Practice, implementing the best healthcare SEO practices for improved online visibility, increased patient footfall, and recurring appointments. The project involved conducting an extensive competitive analysis, targeted outreach strategy, and favorable PR distribution through Google My Business.

Our Client’s Background Story

Our client originates from a small town in the Midwest with over 20 years of practice and repute in the dental industry. Although our client had a reliable flow of patients, they needed help reaching and engaging new patients for their practice. This is a common challenge many conventional clinics and practices face, especially in the post-pandemic turn of events, where people use online spaces to rely on healthcare services. We discussed our observations and immediately got the client overboard.

The Challenge

On the flip side, we diagnosed the following SEO setbacks for our client;

Dental practices are a vertically growing industry and require a robust online presence through comprehensive digital solutions. Our client’s website lacked the correct SEO practices, link building, mobile search and user experience, on-site optimization, content, and social marketing. As a result, our client struggled to form new patient referrals and appointments despite having a consistent business for the past years.

Due to unstructured site experience, lack of solid visibility, and authoritative content, our client’s website could not rank in localized search queries. Due to this, our client’s website could not reach suitable potential patients and would often result in irrelevant, abundant appointment calls.

During our primary audit phase, the client’s website lacked all the right marketing strategies. There were no relevant keywords, keyword placements, blog utilization, quality link building, social media presence, and email marketing initiatives. The client’s dental practice needed more straightforward distribution channels for effective patient engagement.

From the get-go, the website needed a purposeful call to action. Moreover, sales funnels must be created and tracked to convert leads into clients. This was mainly due to the persistent absence of reaching potential patients and lower rankings on Google.

The website needed to show SEO-optimised quality content to establish authority for search engine algorithms. That led to lower ranking and loss of keywords. Furthermore, the client required positive reviews on their Google My Business page and local SEO practices to attract more targeted patients.

Our client quoted the following challenges faced;

Loss of Potential New Patients to New Dental Practices
Static Appointment Flow
Lower Reach to Localised Patients
Irrelevant Patient Calls

Search Miners Approach and Solutions

Goals for this Project

We laid out an extensive SEO-focused framework to push our clients’ online visibility regarding organic results for the best local dentist practices and services. Furthermore, we wanted more than just a high-ranking website; we wanted to push more patient calls, appointment booking, and a trusted dental practice in the locality.

To achieve our Goal, we executed the following measures;

Competitive Analysis and Audit Strategy

Our team ran a thorough website audit and competitor analysis for the nearest competitor GEOs in the client’s practice locality for an optimized online presence.

Implemented Strategy for Lead Generation

After a thorough audit, we extracted the most relevant cluster of keywords, strategized quality link-building practices pertinent to the dental industry, created informative blogs, implemented a marketing strategy, made quality guest content posts, and developed a solid social media presence.

Implemented KPIs for Lead Generation

Our team ensured we purposefully tracked current and potential personas within the client’s niche and fully utilized tools like Google Analytics for an in-depth analysis. We also used CRO analysis to structure sites, placing relevant CTAs and site optimization techniques focusing more on mobile view and user experience.

New Patient Conversions

We carried out different content and marketing strategies using A/B testing to reach more patients. We also worked on practice feedback on Google My Business. One of our critical practices is to help our clients have good, trusted services through their online reviews. Creating a solid conversion channel encouraged our client’s happy patients to leave reviews.

Overall Project’s Featured Deliverables

Relevant Keyword Research and Competitive Landscape
High-Quality Relevant Link Building and Guest Post Contributions
Top-notch Technical SEO practices for the best user experience and rankings
Attracting local patients through local SEO practices and GMB optimization
Best On-page SEO practices offering structured and valuable content and CTAs

Project Outcomes

Within one month, our client started getting relevant calls and appointments. Our Client got a 1000% boost in their Phone Calls.

Due to increased media presence and local visibility, our client experienced a 100% push in online leads and recurring patient footfall.

Happy patients left more positive reviews, boosting the client’s website and authority in Google’s algorithm.

We have optimized landing pages with relevant keywords and a seamless mobile view, which improved site performance, resulting in a smooth crawling experience and higher rankings through multiple keywords on Google’s SERP.

Within three months, the organic traffic grew by 200%, making it one of our fastest organic reach projects.