Internal Redirect - How to Find and Fix URLs Using SEO Tools - searchminers

Internal Redirect URLs – Guide to Identifying and Resolving

An internal redirect is like a secret path on a website, quietly moving you between pages within the same site. Internal redirects, a typical website problem for many of us, can be a hidden threat to our website’s performance.

It’s possible that your website won’t function correctly and that Google won’t like it. They are like those critical roadblocks you might not notice, but they can mess things up.

Internal redirects may negatively impact SEO rankings, user experience, and website performance. The most common types of redirecting are 301 (permanent), 302 (temporary), 303 (See Other), and 307 (Temporary Redirect).

But don’t worry, we are here with good news. You will learn about demystifying internal URL redirects, highlighting the problems they bring, and offering straightforward solutions. By the end, you will be ready to navigate the web smoothly and get on Google’s good side.

Internal Vs. External URL Redirection- Things You Need To Know

External redirects are clear and lead to an alternate website or domain; internal redirects are hidden. It moves you silently between locations without your knowledge.

Redirecting URLs is similar to using road signs on the internet to lead search engines and people to different web pages.

However, internal and external redirection are the two primary varieties.

Internal redirection is sometimes called a “secret passage” on a website. It moves you silently between locations without your knowledge.

Conversely, an external Redirect URL functions similarly to a large road sign directing you to a different location. You’ll know you’re heading somewhere else if you follow this sign.

Let’s now discuss the precise functioning. Internal redirect URL is a method used to redirect one web page to another within the same website. It contributes to your website’s increased usability.

The plus point is that search engine ranking is usually unaffected. (source links: Semrush, Code Gauge).

On the other hand, external redirection is a strategy where a web page sends users to another domain or website.

It is like changing your website’s URL. This can impact the way search engines index your website, so it’s critical to monitor it closely to ensure everything is operating as it should.

(Source Link: Beagle Security)

How are External And Internal URL Redirects Different?

Aspects Internal RedirectionExternal Redirection
Do You Notice It?NoYes
Why We Use ItMaking URLs BetterManaging Multiple URLs
Number Codes3XX (301/302)3XX (301/302)
SEO ImpactNot MuchCan Affect SEO
Internal Redirect Example And External Redirect ExampleHidden Changes (User controlled)Obvious Changes (Search Engine Controlled)
(Source Link: Webmasterworld)

How To Find And Fix Internal URL Redirects On Your Website

When managing your website, dealing with internal redirects is like ensuring no hidden detours are coming.

At that time, you will find the problem and discover the possible solutions that left your worries in a dustbin.

1- Identifying Internal URL Redirects

  • Look for Redirect Clues: When clicking links, are there unexpected page changes or delays? These could be signs of internal redirects. Keep an eye out for any strange behavior on your website. (Source Link: Link-assistant, Link Assistant ).
  • Use Website Inspection Tools: Online tools like Screaming Frog SEO Spider,, and Sitebulb can help you uncover hidden redirects. They quietly check your site and reveal any redirection secrets. Think of these tools as your website’s friendly garden inspectors.

i- Check Your URLs:

Look at the website addresses (URLs) when you click on links. Sometimes, the URLs themselves can give you hints. An internal redirect might be at play if you notice them changing abruptly.  (source link: Semrush)

ii- Investigate with Browser Tools:

Web browsers have built-in inspection tools. You might find clues within the code that show internal redirects. To find this code, right-click on a webpage and choose “Inspect.”

iii- Test Visitor’s Experience:

If you notice unexpected jumps between pages, it’s a clue that there might be an internal redirect. Click through your website as if you’re exploring it for the first time.

2- Resolving Internal URL Redirects

  • Identify the Culprit: Look at which pages or links are causing the problem. Once you’ve detected an internal redirect, it’s time to pinpoint the exact issue.
  • Tidy Up or Remove the Redirects: It’s similar to maintaining your garden by fixing broken pathways. To fix the problem, you can either tidy up the internal redirects so they work smoothly or remove them if unnecessary.
  • Test the Changes: It is just like taking a test drive after a car repair to ensure it’s running smoothly. After adjusting, test your website again to ensure the redirects work as intended.
  • Regular Monitoring: Regular checks ensure that those sneaky internal redirects don’t return. You keep an eye on your website like a diligent gardener. It is like caring for your garden to keep it beautiful and welcoming. (Source:

Bottom Line

As you tend to your digital space, think of internal URL redirects as hidden bumps in your website’s path. They can disrupt the journey, but fear not; you’ve learned how to navigate around them.

With this knowledge, you’re equipped to make your online space flourish. Addressing these hidden bumps means heading to a better, more inviting online landscape.

Are you facing website problems and want to make your online experience better? Don’t worry; reach out to SearchMiners today.

We’re here to help you fix those issues on your website and ensure it runs smoothly, giving your visitors a great experience.


Which redirect is best for SEO?

Since it indicates a permanent change and transfers link equity, a 301 redirect is frequently the best option for SEO.

Are 307 redirects bad for SEO?

When used appropriately for brief updates or maintenance, an external or internal redirect 307 (Temporary Redirect) is not always harmful to search engine optimization. Still, it’s critical to keep an eye on its effects.

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