3 Tips to Choose Between Yelp Ads Vs Google Ads
When it comes to online advertising, two big names pop up: Yelp Ads and Google Ads. Both are well-liked, but based on your company’s needs, each has pros and cons.
Let’s break down Yelp ads vs Google ads’ pros and cons. Our guide will help you decide which platform best fits your business.
What Are Yelp Ads and Google Ads?
Yelp Ads appear on Yelp, a platform where people search for local businesses like restaurants, hair salons, and repair services. Yelp Ads could be a good way to reach people nearby if you run a business that relies on local customers.
Google Ads appear on Google search results, YouTube, and across many websites through Google’s ad network.
With Google Ads, you can reach people worldwide or narrow it down to specific regions. It makes it useful for businesses of any size looking to get a bigger audience.
Why Choose Yelp Ads?
First, we will discuss the benefits of Yelp ads:
1- Great for Local Businesses
Yelp Ads can assist local businesses in getting noticed by consumers who are already looking for what they provide in your region.
For instance, if you manage a pizza shop, you can appear when someone searches for “pizza near me” in your community by placing a Yelp advertisement.
2- Targeted Audience Ready to Buy
Yelp users are usually already looking for a specific type of service.
Someone who looks for “plumbers near me” is probably about to make a hiring decision. When you appear in their search, you reach customers prepared to decide, which can help you get new customers faster.
3- Builds Trust with Reviews
Yelp is known for reviews.
When you advertise on Yelp, customers can see ratings and comments from other users, which helps build trust.
Good reviews can make people more likely to choose your business since they can read real experiences from past customers.
Why Choose Google Ads?
Now, it’s Google ads’ turn. Here’s how it helps you:
1- Reach a Much Larger Audience
Google Ads have a huge reach. It gives you access to millions of users worldwide, with roughly 5.9 million searches per minute. If you have an online store, Google Ads lets you promote your business to people worldwide who might be interested in your products.
2- Target Interests and Behaviors
Google Ads offers many ways to reach exactly the right people. You can target by age, location, what they’ve searched for before, and more.
For instance, if you sell sports gear, you can show your ads to people who frequently search for sports equipment. That makes it more likely they will be interested.
3- Different Ad Types for Different Goals
Google offers several types of ads, like:
Because of this adaptability, you can select the advertisement that best meets your company’s goals. For instance, a YouTube video ad could perfectly show your product visually.
Challenges of Yelp Ads
With every good thing comes some drawbacks. Here’s how Yelp can be challenging:
Smaller Reach Compared to Google
Yelp’s audience is more limited than Google’s. Yelp is popular for local searches but doesn’t have the same massive user base as Google.
Costs Can Be High
With a pay-per-click (PPC) model, costs can add up quickly if you don’t carefully manage your budget. For small local businesses, the cost per click on Yelp might be higher than expected.
Mixed Reviews May Affect Business
Since Yelp relies on reviews, businesses may feel the pressure of both positive and negative reviews being visible.
Challenges of Google Ads
The Google ads are no exception to challenges:
High Costs in Competitive Markets
If your business is competitive, Google Ads can get pricey.
For example, a law firm in a big city may need to bid high to appear on Google search, as keywords like “lawyer” are often expensive. In these cases, the ad spend can add up quickly.
Requires Regular Attention and Adjustments
You must review and adjust your keywords, budgets, and targeting to get good value for your money.
For busy business owners, this can be time-consuming.
Learning Curve for Beginners
Google Ads offers many tools and settings, which can initially be confusing.
If you are new to Google Ads, there may be a learning curve to understanding how to make the most of the platform. These include using keyword targeting and tracking conversions.
Read More: 8 Reasons to Consider Responsive Display Ads
Yelp Ads or Google Ads: Which is the Right Choice for Your Business?
The best choice while choosing an ad platform depends on your business needs:
For Local Businesses
If your business depends on local customers, Yelp Ads can help you reach people in your area who are searching for nearby services.
For Larger or Online Reach
Given its greater reach and targeting capabilities, Google AdWords might be a better alternative if you’re looking to target particular interests or reach a large audience.
Budget
If your budget is limited, consider which platform brings in more return for your spending.
Yelp Ads may be a great option for local traffic in a small town. However, if you compete nationally, Google Ads might give better value by targeting a more extensive audience.
Ease of Use
If you prefer something simpler, Yelp Ads may be easier to manage, while Google Ads may require more time to understand and optimize.
Wrapping Up!!
So, Yelp Ads vs Google Ads?
Both Yelp and Google have their strengths; it’s just a matter of finding which matches your business needs best.
If you are still thinking, let Search Miners in. Our PPC and Digital Marketing Services can take your business to the moon. Literally!
People Also Ask
Is it better to advertise on Yelp or Google?
It depends on your business. Yelp is great for local companies that want to attract nearby customers, while Google is better for reaching a wider audience.
Is there anything better than Google Ads?
Other advertising options include Facebook Ads and Bing Ads, but Google Ads is still one of the most popular because of its large reach and targeting options.
Are Google or Yelp reviews more important?
Google reviews help with visibility on search results, while Yelp reviews can influence local customers looking for services.
Who is Google Ads’ biggest competitor?
The biggest competitor of Google Ads is Facebook Ads. It also offers targeted advertising and has a large user base for businesses to reach customers.
