10 Ways to Appear in Multiple City Searches With One Website!
Almost 46% of all Google searches are people who search for nearby local businesses. That’s right!! One in two people are trying to find a shop or service near them. Whether you fix air conditioners, sell t-shirts online, or run a food corner, showing up in more places can boost your business.
You probably already know this is important. But you might wonder: How can I appear in multiple city searches with one website?
Ready to show up everywhere you do business? Let’s understand how to do it.
How to Appear in Multiple City Searches With One Website? 10 Tips that Actually Work!
If you are new to this, using SEO for multiple locations might seem tricky.
Whether you have 2 locations or 35, we will show you how to make your website pop up everywhere.
Just follow these tips:
1- Create Solid Content About Different Cities
Let’s talk about a pizza chain in New York, Washington, and Connecticut. Don’t just list down all your locations. The key is to write about your services in each city.
Talk about local landmarks, events, or how your pizza fits into the local food scene. For example, you can get a creative headline such as:
Our New Haven-style pizza brings a taste of Connecticut to bustling Manhattan!”
It helps search engines in linking your company to specific regions.
2- Plan a Strong Internal Linking Strategy for SEO
Each page of your website should link to others in a way that makes sense.
If you have a page about your Brooklyn location, link it to your New York City overview page. This helps visitors and search engines understand how your business locations relate to each other.
Read: What Effect Does SEO Have on Your Search?
3- Use NAP Citations for Online Business
NAP is actually the name, address, and phone number of your brand.
Make sure that your brand’s information is factually correct. It should also be consistent everywhere online. Your website, Google Maps, Yelp, you name it!
What will happen if your business’s name is ‘Joe’s Little Pizza House’ on your website, and it says ‘Joe’s Pizza Palace’ on Yelp? It will confuse your customers and even search engines.
Make it consistent everywhere.
4- Boost the Local SEO with Schema Markup
Schema markup is speaking search engine language. It is a unique code that expresses to search engines the exact meaning of your content.
For example, it can clearly show that “123 Main St, Anytown, USA” is your business address, not just random text.
5- Give Your Audience an Interactive Map
People love maps!
Put a location-based interactive map on your website. It is not just helpful for customers; search engines love it, too.
Bonus points if you add directions or link each location to its specific page on your website.
Read: How to add Multiple Locations to Google My Business?
6- Try Google My Business
Google My Business is your business’s control panel on Google. It allows you to control how your company appears on Google Maps and Search, and it’s usually free.
You are able to publish updates, respond to reviews, and upload photos. It is a must-have for local SEO!
7- Create a User-Friendly Website for Mobile
Mobile phones are the new cool. That’s because more than half of the world’s web traffic is on mobile phones now.
Your website should have two things:
- A user-friendly interface
- Well-optimized for mobile devices
Maybe someone walking down the street craves pizza and finds your food corner nearby on their phone. Voila! More business.
8- Add Regional Keywords to Your Content
When targeting multiple cities, use words and phrases specific to each area. We call these keywords.
Here is an example. You may advertise “savouring a classic New York slice” for your Manhattan location and “step into deep-dish delights on the Magnificent Mile” for Chicago.
9- Create Multiple Landing Pages
Create a separate page on your website for every location. It enables you to offer separate content for every location and target particular local keywords.
For a pizza chain, you can highlight different pizza flavours or new culinary experiences at each location.
10- Work on Client Testimonials
People trust other people’s opinions.
Encourage happy customers to leave reviews. Showcase these reviews on your website. Even better, get location-specific reviews.
“Best pizza in Brooklyn!” is more powerful for local SEO than just “Great pizza!”
Remember, thinking like your customer is key to good local SEO. What would they search for? What information do they need? Provide SEO for multiple locations! You will soon start to show up in searches throughout the map!
A Last Word from Search Miners!
How do you target multiple cities with SEO? If you are still asking this question, Search Miners has the answer. We provide local SEO services to manage higher rankings for multiple locations.
Let’s discuss your business goals for multiple cities.
People Also Ask!
How do I show multiple locations on my website?
You can add a map with pins for each location. You can also create another landing page listing all your locations with their addresses and contact info.
How can your website show up in searches?
Add appropriate search terms to the titles and content of your web pages. Also, make sure other websites link to yours, as this helps search engines find and rank your site higher.
How can I make my website more searchable?
Create good, helpful content that people want to read. Use clear headings and include keywords that visitors may use when searching for your type of website.
