6 Best Ways To Find Untapped Keywords To Rank Faster

Content is the unsung hero of making your website big on a digital platform. And what makes content so essential? You guessed it, It’s Keywords! To be more specific, untapped keywords. 

SEO is famous for using traditional, advanced, and complex techniques regarding a website’s ranking issue.

Therefore, keywords are one of the primary keys to making content work. However, there’s nothing wrong with using traditional methods to find the perfect phrase that captures the idea and vision of your blog. 

Learning new things never harms anyone, and the idea is rather appealing for your business. In this blog, we’re going to be discussing different methods on how to find untapped potential. 

What Are Untapped Keywords? 

According to Ahrefs: ‘ These keywords are often thrown under the radar. They still have search demand but are less competitive than obvious targets.’

They are keywords that one of your rivals ranks for, but you do not. These represent the keywords that have the potential to improve the SEO value of your content and website significantly.

Finding such golden opportunity keywords is difficult without identifying patterns and using your trusted and top-notch tools for help. It’s also what makes it so 

Untapped keywords also assist you in fine-tuning and focusing your SEO campaigns to increase high-quality website traffic.

This traffic consists of individuals who are likely to visit your website, take action, become qualified leads, and eventually buy from you.

Remember, below are the best approaches to identify unexplored keywords and advance your marketing campaigns.

6 Best Ways To Find Untapped Keywords 

1- Thorough Competitor Analysis (Low Competition Topics): 

Scrolling through your competitor’s content range is one of the best ways to determine new and improved keywords.

You can access your niche’s relevant topics and organic traffic metrics by looking at their ranked pages. 

Scroll through their work and mine the best-untapped keywords you can find. Use them in your content and make it look better than others.

Additionally, you’ll see your website rank higher and gather more range for your website’s content. 

The most proficient tool for this AHREFS keyword and domain explorer. You can enter your rival’s site and then adjust the KD difficulty levels in the Top Pages category. It’ll help narrow down your search. 

Now, the best way to mine keywords is to use common sense and analyze URLs and their target keywords.

The fun doesn’t stop there; you can search competing domains using similar keywords, rinse, and repeat the process until you have enough data to enhance your website. 

2- Understand User Intent 

Brainstorming may be one of the quickest ways to develop potential keywords, but it’s only possible if you understand user intent.

Your customers are your top priority. What they need, what they want, their purpose, and their problem; a keyword researcher must understand all the possible loopholes to give the people what they need. 

For example, if you’re a bakery owner, your first choice would be to focus on keywords like: “Best birthday cakes,” “Anniversary cakes,” “online cake delivery, and vice versa. 

But if you take a moment to consider the types of searches that actual individuals would make online, you might think things like:

“What cakes would my girlfriend like for her birthday?” or “Should I get online cake delivery for my anniversary?” etc 

Now, that’s what we call untapped keywords, problem-solving, and user-relevant all in one. 

If you still need help, consider how potential buyers unfamiliar with your niche might discuss it with their peers.

• How exactly would they put it?
• What would be their language?
• Will they naturally use everyday language or business-speak?

It all comes down to understanding your clients’ perspectives and potential search strategies.

3- Identifying Unique Keyword Modifiers 

A modifier is an addition to your primary keyword. In simpler words, a modifier is a word that rephrases the keyword to offer it more value and meaning, but it doesn’t turn it into a long-tail search term.

Make “weight loss supplement,” for instance, into “best weight loss supplements 2023.” The modifiers “best” and “2023” enable users to narrow their search results. Another typical example of a modifier is “near me.”

Remember that this technique is helpful to get types of modifiers that will alter the search results. If you search for the ‘best weight loss supplement’ and the ‘best weight loss supplement in 2023’, the results will be nearly identical.

However, if you change the date, for example, Best Horror Movies 2000, to Best Horror Movies 2023, the difference will be gigantic thanks to the modifiers. 

You can rephrase your base keywords to produce search terms that are more pertinent to the consumer by using long-tail keywords and targeted modifiers. It works well from a site structure perspective. 

4- Separate Yourself From the Rest With Uncommon Seeds 

Website ranking can be fierce because you’re going up against millions of other businesses in the same niche. So, how do you stand out from the crowd? Easy, you think outside the box. 

Let’s say you have a website on Golf. Although the base keyword will remain golf, you must offer website content that reflects your niche.

You can always play around with keywords that are relevant to the topic but different from the primary keyword. 

You can create content with untapped keywords like searching for equipment such as golf clubs, irons, woods, bags, gloves, etc., or you can focus on brands such as Callaway Strata, Taylormade, etc.

All this will help you make more content while increasing organic traffic. 

5- Find ‘VS’ & ‘Review’ Keywords At Scale: 

For affiliate sites, Vs and review keywords are fantastic to rank for because of their commercial intent. This means the people looking for these keywords are hoping to make a purchase.

Additionally, the purpose of these words indicates the users have already done their research, and your content is what’s going to help them hit the buy button. 

Moreover, in most cases, no one remembers the names of all brands, but all e-commerce sites do. The category and brand pages on most e-commerce stores have an extensive list of all the brands they sell, making it easier for an SEO expert to start digging for untapped keywords. 

You can scrape the keywords from the tools and phrase match them by applying a VS and Review filter. Although you may come across some irrelevant terms, keeping your eyes open for the big thing is crucial.

Once you find the most relevant keywords, you can start targeting and implementing them on your pages, blog, and product content to generate commercial traffic. It’ll help you because of low competition from a links perspective.  

6- Social Networks For The Win

Social media is now a hub for businesses, communities, and potential keyword search mines that we can’t help but gush over their benefits. 

People rarely edit posts on social media platforms. As a result, their writing on these websites frequently reflects how they speak in real life.

It’s also one of the locations where most people look for answers or help.

The two main sites where we look for keywords are as follows:

• LinkedIn profiles 
• Facebook groups

Facebook groups frequently have many excellent keyword suggestions because the material is typically user inquiries (unless the group is very spammy).

Since people typically include a comprehensive description of their experience, hobbies, and talents in connection with the industry on their LinkedIn profiles, if you work in the B2B market, you can also locate keywords there.

Conclusion: 

There’s more to SEO than what the surface appears to be as we close our exploration of untapped keywords. The digital scene is comprehensive, dynamic, and complete, with untapped options to help you stand out.

Using untapped keywords requires understanding your audience, their requirements, and the language they use to search the internet, not merely following the newest trends or deceiving algorithms.

Furthermore, we suggest contacting Search Miners to elevate your keyword research, SEO strategies, and website health to match the ever-changing digital algorithms.

The experts have vast experience in turning your hard work into success with the proper techniques.