Attorney SEO Case Study
Key Results
We acquired our attorney-client to land over 20+ sign-ups daily by implementing best SEO practices for online organic reach and authority building.
Background
Our client was a head attorney for a well-established legal firm with a renowned business name in the legal space for more than 20 years. Despite the presence of their website, there was a need to improve organic search performance, site optimization, and new content operations that would yield them the results they were looking for.
Challenge
Our client took it upon himself to build his online presence without understanding SEO practices. Once frustrated with his model, our client contacted experienced marketing agencies and found SearchMiners strongly aligned with his vision! He entirely entrusted us with the process that helped us diagnose the following SEO mistakes;
Approach and Solutions
Goals for this Project
We started from the basics of laying out a framework to resolve technical issues and introduced an extensive SEO-focused framework to push our clients’ online visibility for organic results. Furthermore, we wanted more than just a high-ranking website; we wanted more calls, sign-ups, and cases for our clients.
To achieve our Goal, we executed the following measures;
Competitive Analysis and Audit Strategy
Our team ran a thorough website audit and competitor analysis for the nearest competitor GEOs in the client’s practice locality for an optimized online presence.
Local SEO
With this in mind, we had to do a gap analysis to find where we might strengthen his local SEO.
SEO Strategy
We then devised and put into action an aggressive strategy with the goal of increasing rankings, site visits, and the number of leads converted into cases. This involved ensuring that the informational content was accurate, complete, and consistent as well as developing and distributing content that was friendly to search engine optimization.
Scaling Efforts
High-Authority Backlinks and Keyword Ranking
Link development and location-specific keyword rankings were the primary focuses of Search Miners’ comprehensive strategy. Our SEO team obtained more than 300 backlinks in the category of personal injury law. In addition to concentrating on the acquisition of high-quality backlinks with DA 90+, Search Miners acquired connections with geographically relevant texts.
These high-quality connections boosted the overall keyword ranks and performance of the legal firm in location-specific searches. These backlinks helped increase the authority of their website and achieved page 1 results for over 1,100 high-value keywords in their local market.
Search Miner’s team developed blog articles to increase the site’s thematic authority and depth. Our professionals optimized landing page text for high-value keyword searches.
We also made sure to include geographic language, physical locations, and big city names to on-page content improvements so search engine crawlers would identify the site’s relevance to personal injury attorney queries.
We made a point to include additional keywords in the campaign for the purpose of providing context and making certain that our material reads in a way that is informative as well as natural.
Content Strategy
Any good content strategy involves creating and optimizing content that is both relevant and engaging to the target audience.
We added new content on the site not just in terms of blogs but evergreen content including new practice areas and sub-practice areas to expand on keywords we were able to rank for. This allowed far greater reach to increase our page 1 rankings to over 1, 100 keywords!
For lawyers, it is important to stay up-to-date on changes in the law, technologies, and industry-specific trends. For this reason, we created resource articles and guides linking to state laws for additional on-page resources for our users.
We closely monitored rankings and any pages that dipped in traffic overview immediately had the content refreshed. This allowed for continued growth in keyword rankings, climbing to the top.
Claiming #1 positions for top “car accident” KEYWORDS
Impact
Search Miners worked hard to get links, which led to high-quality backlinks from articles within the personal injury sectors. A few short months later, the site’s domain authority had risen to an all-time high, boosting its exposure in search results. {The Attorney}’s web traffic surpassed large local rivals in location-based inquiries as a result of the comprehensive local optimizations performed by Search Miner, culminating in an increase in organic traffic from search by over 400%!
Claiming #1 positions for top “car accident” KEYWORDS
Impact
Search Miners worked hard to get links, which led to high-quality backlinks from articles within the personal injury sectors. A few short months later, the site’s domain authority had risen to an all-time high, boosting its exposure in search results. {The Attorney}’s web traffic surpassed large local rivals in location-based inquiries as a result of the comprehensive local optimizations performed by Search Miner, culminating in an increase in organic traffic from search by over 400%!
Increased Engagement
Overall, our methods resulted in a greater number of visits, as well as an increase in engagement, as individuals stayed on the website for longer periods of time and investigated the many kinds of information that it provided.
The higher number of pageviews over this same period of time also guaranteed that visitors engaged with more material across a wider variety of sites.
Top Keyword Positions
Perhaps most exciting of all, since the beginning of our collaboration, Search Miners has managed to increase the rankings for the critical keywords of “car accident lawyer” and “personal injury attorney”, all the way up to the #1 spot in Google!
Lasting Results
As we’ve worked with during our time together, each achievement has strengthened the trust between us. He is aware that he can rely on Search Miner’s SEO skills to be inventive, aggressive, and rigorous in our efforts to discover answers to any new challenges that are thrown our way.