Good CTR for LinkedIn Ads & Posts in 2025: Benchmarks & Tips
A good CTR (click-through rate) for LinkedIn ads is between 0.4% and 0.6%, while organic posts often get 3% to 5%.
But numbers alone don’t tell the whole story.
CTR is proof that people care about what you are sharing. It shows if your ads and posts grab attention, spark curiosity, or drive action.
And in 2025, with more competition on LinkedIn than ever, knowing what “good” looks like can help you avoid wasted budget and create content people actually want to click.
Let’s explore the benchmarks, what affects your CTR, and how to boost your results.
What Does CTR Mean on LinkedIn?
CTR stands for “click-through rate.” It’s the number of people who clicked on your ad or post, divided by the number of times it was shown.
The formula is simple:
CTR = (Clicks ÷ Impressions) × 100
- Clicks = how many people clicked your ad, link, or post
- Impressions = how many times your ad or post appeared on screens
Your LinkedIn ad got 150 clicks and 25,000 impressions:
CTR = (150 / 25,000) × 100 = 0.6%
So, your CTR is 0.6%.
That’s how marketers judge if an ad or post is working.
What Is a Good CTR for LinkedIn Ads?
LinkedIn ads usually get lower CTRs than Google or Facebook. That’s normal. People on LinkedIn scroll for news, jobs, or professional networking, not entertainment. And people also use LinkedIn to start their own blog.
Typical LinkedIn Ads CTR:
- Average range: 0.4% – 0.6%
- Above-average: 0.7% or higher
- Excellent CTR: 1%+
But numbers vary. For example:
- Tech industry: often closer to 0.6% – 0.7%
- Finance or insurance: around 0.45% – 0.55%
- Legal services: sometimes as low as 0.3% – 0.4%
So if your CTR is 0.6%, you are doing pretty well.
What About LinkedIn Organic Posts?
Organic posts mean posts you publish without paying for ads. Just regular updates from your business page or personal profile.
A good CTR for LinkedIn organic posts is usually between 3% and 5%.
Organic posts can get higher CTRs because they reach followers who already know or like your brand. But it also depends on your content. Let’s suppose:
- Your post gets 10,000 impressions.
- 200 people click your link.
CTR = (200 / 10,000) × 100 = 2%
That’s solid for organic LinkedIn content.
SocialInsider shows overall engagement rates around 5%, particularly high for multi-image and video posts, suggesting organic CTR values of 1–3% are reasonable if engagement translates to clicks.
Why Do CTRs Matter?
A higher CTR usually means:
- Your audience likes your topic.
- Your headline and visuals grab attention.
- Your targeting is right.
Low CTR can mean:
- Your content isn’t interesting enough.
- Your audience targeting is off.
- Your ad or post design needs work.
CTR helps you spot problems fast. If people aren’t clicking, you may be wasting money or effort.
LinkedIn CTR Benchmarks by Industry
These numbers depend on audience size, targeting, and creative quality. Here’s a rough idea of LinkedIn ads CTR benchmarks:
| Industry | LinkedIn Ads CTR |
| Technology / Software | 0.55–0.65% |
| Education | 0.50–0.65% |
| Finance / Insurance | 0.45–0.55% |
| Healthcare | 0.40–0.50% |
| Legal Services | 0.30–0.40% |
| Manufacturing | 0.35–0.50% |
LinkedIn Average CPM and CPC
When you advertise on LinkedIn, you usually pay in one of two ways:
- CPM (Cost Per 1,000 Impressions), how much you pay every time your ad is shown 1,000 times
- CPC (Cost Per Click), how much you pay each time someone clicks your ad
LinkedIn CPM typically ranges from $33 to $37 per 1,000 impressions.
LinkedIn CPC usually falls between $5 and $9 per click.
These costs are higher than platforms like Facebook or Google Display. But LinkedIn’s audience is different… It’s full of professionals, decision-makers, and people who influence business purchases.
Many advertisers feel the higher cost is worth it because the leads can be more valuable.
How to Improve Your LinkedIn CTR?
Getting clicks on LinkedIn isn’t just luck; it’s about knowing what makes busy professionals stop scrolling. Even small tweaks can make a big difference. A new image, a sharper headline, or clearer targeting could double your CTR.
Write like you are talking to one person.
Forget corporate jargon. Speak directly, as if you’re answering a question from a colleague. For example, instead of “Optimize your workflow efficiency,” try “Want to save 2 hours every day?”
Make your CTA impossible to ignore.
Don’t hide your ask. Tell people exactly what to do next. “Get the free guide,” “See how it works,” or “Book a call” work better than a vague “Learn more.”
Use visuals that tell a story.
Stock photos often look the same. Show real people, charts with surprising data, or screenshots of your product solving a problem. Visuals that spark curiosity or emotion earn more clicks.
Cut your text in half. Then cut it again.
LinkedIn users skim. Keep your sentences short and get to the point fast. A single clear idea beats paragraphs of filler.
Aim your message at the right people.
LinkedIn’s targeting is powerful but only if you know who you want. Narrow your audience by job titles, industries, or company size. Don’t waste money showing ads to people who’d never buy from you.
Offer something valuable.
Think beyond selling. Offer a free report, new research, industry trends, or helpful checklists. People click on what helps them do their job better or makes them look smart to their boss.
LinkedIn is a crowded feed. The brands that stand out are the ones who respect the reader’s time and give them a reason to click.
Conclusion
Even with lower CTRs, LinkedIn remains a powerful platform for B2B marketing because of its professional audience.
If you want help improving your LinkedIn ads or boosting your CTR, explore the PPC and digital advertising services from Search Miners. You can get all the help to reach your audience without wasting budget.
People Also Ask
Why is my LinkedIn CTR so low compared to other platforms?
LinkedIn usually has lower CTRs than platforms like Facebook or Google because people there are focused on work, networking, or job hunting, not casual browsing. It’s normal to see CTRs under 1%. What matters is whether the clicks you do get are from the right audience.
Can I get a 2% CTR on LinkedIn ads, or is that unrealistic?
It’s possible, but rare. A 2% CTR on LinkedIn ads is excellent and usually comes from highly targeted campaigns, great creative, and a strong offer. Most advertisers see 0.4% to 0.6% as normal.
Do LinkedIn video ads have better CTR than image ads?
Often, yes. Video ads can boost CTR because they stand out in the feed and tell a story quickly. But the first few seconds must grab attention, or people keep scrolling.
How many impressions should I aim for on a LinkedIn ad?
There’s no magic number. Aim for at least several thousand impressions to get statistically meaningful results. A very low number of impressions can make your CTR look great or terrible just by chance.
Is LinkedIn worth the higher cost per click?
For B2B businesses, often yes. LinkedIn clicks cost more than other platforms, but the leads can be higher quality. If your sales value is high, even a few good leads from LinkedIn can be worth the spend.
