Attorney SEO Case Study

Key Results

We acquired our attorney-client to land over 20+ sign-ups daily by implementing best SEO practices for online organic reach and authority building.

Client’s Review

Without a doubt, they are the Gurus of organic growth and output. My experience led to incredible results, and I also learned a lot from these guys.

Customer Name

Project Summary

The client approached us to improve their online visibility and increase leads. They specifically outlined that they were looking for new cases, sign-ups, and consultations as a legal firm and wanted to dominate their competitors in matching their search user’s intent.

Our Client’s Background Story

Our client was a head attorney for a well-established legal firm with a renowned business name in the legal space for more than 20 years. Despite the presence of their website, there was a need to improve organic search performance, site optimization, and new content operations that would yield them the results they were looking for.

The Challenge

On the flip side, we diagnosed the following SEO setbacks for our client;

One of the key players in legal niches is the vital role of keywords in pushing a website’s SEO health. Due to Google’s particular emphasis on the YMYL approach, it was necessary to tailor the client’s website with the proper keyword placement. Unfortunately, our client was more driven through paid ads and did not use keyword clusters for their organic reach. No Execution on Non-branded SEO Traffic

One of our key strategies is building our client’s niche authority, which was lacking in our client’s case. There was no work on any non-branded SEO keywords and outreach, which is why our client could not get the results they were hoping for

Resolving technical SEO issues is mandatory for any site’s performance. From sitemap inefficiencies and inconsistencies, misconfiguration, and hierarchy bugs to re-indexing and crawling problems, there was a lot our client’s website needed to reach the right audience.

Our client’s attorney experience and nature of work made them stand out as a unique prospect in the online space with less competition; however, despite the potential, they did not appear on any rankings for any relevant keywords. There was also no implementation of the right marketing strategies that could have enhanced their online visibility.

Our client was more compelled to test different marketing campaigns, such as Facebook advertisements, without leveraging SEO practices for more scalability and business generation.

Our client quoted the following challenges faced;

Our client took it upon himself to build his online presence without understanding SEO practices. Once frustrated with his model, our client contacted experienced marketing agencies and found Search Miners strongly aligned with his vision! He entirely entrusted us with the process that helped us diagnose the following SEO mistakes;

Search Miners Approach and Solutions

Goals for this Project

We started from the basics of laying out a framework to resolve technical issues and introduced an extensive SEO-focused framework to push our clients’ online visibility for organic results. Furthermore, we wanted more than just a high-ranking website; we wanted more calls, sign-ups, and cases for our clients.

To achieve our Goal, we executed the following measures;

Competitive Analysis and Audit Strategy

Our team ran a thorough website audit and competitor analysis for the nearest competitor GEOs in the client’s practice locality for an optimized online presence.

Technical SEO Fixes

Due to misconfiguration and wrong links, Google could not crawl the site structure map and needed fixes such as using canonical tags for Google to understand and index different versions of content effectively. We also devised an HTM hierarchy and breadcrumb navigation to enhance the browser and user experience.

Leveraged Content Strategy for Lead Generation

Besides best SEO practices, the website must exclusively curate the most relevant content strategy vital for organic growth. Our team realigned the website’s focus on creating over 300 high-quality backlinks with 90+ DA. Our backlink practices increased the website’s authority and helped pages appear in the top 10 Google searches for over 1100 high-conversion keywords. Using Google’s E.E.A.T Guidelines, we curated a plan to build trust and the website’s authority. For instance, our team researched and purposefully conducted GMO to connect with the appropriate audience’s queries. Furthermore, We revised and added new evergreen content with the proper keyword placement and SEO practices, reaching 1100 keywords.

Increase in Case Conversions

We took programmatic steps to target relevant audiences through keywords people search on Google. Our goal was to organically motivate conversions and new cases so that our clients had to turn off any paid search campaigns they previously relied on.

Implemented SEO KPIs for Lead Generation

Our team ensured we purposefully tracked current and potential personas within the client’s niche and fully utilized tools like Google Analytics for an in-depth analysis. For instance, our team researched and purposefully placed geographical language, physical location, and city names to create more relevant identification for Google crawlers and connect with the appropriate audience’s queries. We revised and added new evergreen content with the proper keyword placement and SEO practices, reaching 1100 keywords.

Overall Project’s Featured Deliverables

Relevant Keyword Research and Competitive Landscape
High-Quality Relevant Link Building and Guest Post Contributions
Top-notch Technical SEO practices for the best user experience and rankings
Driving more Calls, Cases, and Clients through best SEO practices and GMB optimization
Best On-page SEO practices offering structured and valuable content and CTAs

Project Outcomes

Our client ranked for the #1 position on the ‘CAR ACCIDENT’ Keywords

Within a few months, we helped our client increase their site’s traffic by 400%, which came with the following achievements;

Our client was met with a whopping 20+ sign-ups a day. With more visits came more clients. Overall, the pageviews increased, and the bounce rate decreased, giving excellent website health and conversion leads.

We took two important transactional keywords to #1 in Google, with over 1100 other relevant keywords ranked in the top 10.

With a massive boost in traffic and keyword rankings, our SEO practices firmly ensured that our clients’ results stayed consistent and lasting.